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posted: 2011-08-01 09:29:29
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If you didn’t believe Charlie Ergen when he said he’d find a way to fit Blockbuster Inc. into his Dish Network Corp. empire, go order some Dish satellite service for yourself.
Did you do it?Okay, now spend the next three months in complete bliss as your mailbox starts filling up with little DVD envelopes that don’t say “Netflix” on them, and more importantly, that you DON’T have to pay for.
Dish said Thursday that now through August 10, any new satellite customer gets dvd box sets wholesale three free months of Blockbuster’s DVD mailing service as long as that customer orders something called “qualifying” programming AND actually activates the service.When Dish bought Blockbuster for $320.6 million last month in a cheap box sets bankruptcy-court auction, it cited the “cross-marketing” opportunities between the two companies as a big reason. While Ergen and his satellite empire haven’t yet decided what to do with more than 1,000 Blockbuster stores that remain open, it’s clear that Dish wants to get the word out that Blockbuster’s not all bricks and mortar.
Blockbuster has had its DVD mailing service since 2006, but by that time, the word “Netflix” had already become a brandnomer along the lines of “Kleenex,” which many shareholders started reaching for as Blockbuster’s earnings dvd boxsets declined and Netflix’s soared, leading to Blockbuster’s Chapter 11 filing last September. Blockbuster has for years been touting both its mail service and digital business, but people tend to have short attention spans and only remember that Netflix was dvd box set first.One thing Blockbuster does have over Netflix is that many new titles are available to Blockbuster customers 28 days before they come to Netflix. Dish was quick to point that out in Thursday’s announcement.
kala